Know the Potential
The first step toward mastering social media is understanding the potential. Social media offers opportunities that businesses in years past could only dream. Recognizing the huge upside (and minimal cost) of social media can motivate your decision to invest time and energy to develop a social media presence. Together, Facebook, Twitter, and LinkedIn can be used to interact with customers, spread important news, market to select audiences, collect valuable marketing and demographic data, and garner reviews.
Divide and Conquer
If you’re just beginning to create your social media presence, it’s easy to feel overwhelmed. With many social platforms, it can be difficult to know where to start. Rather than spread yourself too thin, begin with one platform, master it, and then move to the next. LinkedIn is a natural starting point for realtors because it markets professional connections and provides an excellent space for sharing credentials.
Emphasize the social aspect of social media and be yourself! In today’s digital age, mass-produced content has become the norm, and a little personal touch and flair go a long way.
Develop a Niche
Stake a claim in the social media landscape and stick to it. Develop a social media “brand” in the same way you would develop a brand for your business. One of the most important aspects of branding is consistency.
Consistency means updating your social media profiles regularly and maintaining a consistent tone throughout all content you share. Don’t be dry and professional one day and outgoing and playful the next. Refer to your plan, where you developed a niche and solidified your brand. If you’re consistent, you can earn a devoted following.
Imitation is the Finest Form of Flattery
Search other real estate social media pages; determine what makes their pages successful and see if you can apply it to your brand.
Social media marketing isn’t an overnight sensation. You won’t see huge returns for your effort right away. It takes time to find the right strategy and develop a following.
Social media marketing is so useful, in fact, that people have made careers out of it. Don’t be afraid to delegate responsibility to social media experts—even if that means hiring a third-party provider. Social media pages that aren’t updated fade quickly, so find someone who can dedicate time to keeping it alive.
Champion Title Solutions
Champion Title & Settlements, Inc. provides exhaustive title services that help facilitate sales, resales, and refinancing. If you’d like more information about our services, please visit our homepage.