"Social" Studies: Using Social Media To Build Your Realtor Business

In today’s tech-driven society there is no escaping the influence of social media on all industries.  The real estate sector is no different, and love it or hate it, social media can be an invaluable tool in building your brand.  As one of the top 3 title and settlement agencies in the DC Metro region, Champion Title is sharing some strategies designed to help you maximize your return on this necessary marketing investment.

Which platforms should I use?

There are a number of social media options these days, but you don’t need to have a presence on every single one to market online effectively.  We’ve narrowed down the few that are most relevant to the real estate sector.

Facebook.  Facebook is the number one social media platform for real estate agents for a variety of reasons.  With its business features such as the ability to post listings information and adjustments in real time, communicate directly with potential buyers and sellers, book appointments and collect reviews, Facebook is extremely helpful in sourcing new clients.  In addition to these useful capabilities, Facebook users are predominantly millennials and Gen Y, meaning they are most likely to have the resources to purchase a home.  Just the demographic you are trying to connect with.

Instagram.  We know buying and selling a home is a very visual process, and pictures (and now video!) are a key element to a successful sale.  That’s where Instagram comes in.  Insta’s focus is on images, and the “Stories” feature allows users to quickly post personalized updates to specific properties.

Twitter.  Twitter has less extensive features than Facebook and forces the author of a post to be more concise, but is still a useful marketing tool.  Use it to find and stay in touch with previous and current clients.  You can post both pictures and videos as well.

LinkedIn.  Known as the premier social media networking platform for professionals, LinkedIn’s value lies in its ability to connect members of the real estate industry with one another.  This platform is not usually used to promote listings, but provides agents with a channel to inform industry colleagues of new developments as well as make and receive referrals.

How should I use them?

Post high quality content frequently and consistently.  The quality and frequency of the content you post will determine the level of engagement with your audience and ultimate reach of your brand.  High resolution photos and videos localized to your specific market will be most relevant to your target audience.  Add specifics to listing descriptions such as what it’s like to live in the neighborhood, great places to dine at, or any parks nearby that are perfect for families and pets.

Consistent posts are also crucial to developing your social media network.  Your followers will come to expect new content at certain times of the week, keeping them engaged and keeping you relevant.

Interact with your followers.  Communication goes both ways.  Just as you benefit from others liking, sharing, and commenting on your posts, your followers receive the same benefits when you return the favor.  Make sure you respond to comments and inquiries received via social media – even a quick “thank you” with their name will let them know they have been heard by you.

Don’t forget hashtags.  Wondering how to make sure your social media content is seen when someone is searching a particular topic?  Use a hashtag!  By adding a hashtag that contains property information, users can search for a specific listing and your posts will be visible.

With the real estate industry firmly in the digital era, it’s safe to say that social media marketing is here to stay.  As you build your social networks, let Champion Title help you bring your newfound clients to the settlement table.  And don’t forget to post a pic of those smiling faces on closing day (with their permission of course!)  #closelikeachamp

For more information visit our website at www.championtitle.com.